This is almost becoming like a trending window! Or has a little bird flew over across the street from DFS Galleria right into the Anne Fontaine window?
In any case, I just can't seem to get enough of these!!! Even though they are all appear to be the same origami bird, as seen in previous entries, (read: Inspiration on origami birds
part 1 and
part 2 here) VM-ers have used this simple concept to create exciting displays, and at the same time, cater to their personal needs (i.e. individual themes and products that they want to sell).
And take a look at this! Fresh, and very much Anne Fontaine! I must first point out, I totally dig the 'Anne Fontaine' lit brand signage. It was exactly the same idea, same font I had for a signage in my concept store for Selfridges in my Marangoni school project. And as most fans of the brand know, they are well known for their crisp white shirts that comes in various designs each season, so white is probably their main colour in terms of design and also for windows. Here is an excellent example of a window for education; informing the consumers of Forest day which the 'Anne Fontaine foundation' supports. So in this case, it is also promoting the brand itself as one that cares for the environment, and contributes back to it.
In this window, the origami bird couldn't be more appropriate as a prop! Firstly, it enhances the message about saving forests, plant trees, which leads us to think about saving paper as well. Secondly, the paper with its strong, sharp edges but when folded, portrays the grace and natural movement of flying, fully brings out or is at least in line with the brand image for their white shirts: crisp and smart, and at the same time, elegant and graceful. As a side note, circular rings hung together with each bird to highlight this important prop,
The hung feathers, probably to imitate clouds, add to the lightness and natural flow of flight for the birds, and also reminds the customer of the softness of their shirts.Clever use of continuation of feathers on the short plinth brings the the line of sight down to the accessories display, one of the focus point in the window.
As for the garments, the lighting and the forward positions of the hanging mannequins (especially having one with a white shirt) would have immediately caught the attention of the viewer after reading the line of words on the bottom left.
The only thing I didn't light about the window, is the lighting. As this is an open back window, and with a rather high ceiling, their lights come from the side. That isn't bad, considering from what I see here, the lighting on the products is sufficient. However, having those big cylindrical studio light lookalikes in white sticking out from the side of the window really distracts one from the main window and isn't aesthetically pleasing. I hope that do something to hide it, or at least make it less visible.
xoxo,
Yuhan
