Busy with my weddings and a crazy last job, it consumed me totally. But I hope to be back with a BANG this year! Currently on a new Visual Merchandising job, I must say I am eager and more excited than ever to share more with you guys on the ups and down of VM right here in Singapore as I slowly see more companies putting in more hard work on their display here to win more customers as competitors start to flow in, and sadly some having to close down or shrink due to bad businesses. Please let me know if there are any improvements or suggestions on what you would like to see. A few things for sure:
I would like to feature a wider spread of product categories and brands (especially local ones) whenever possible.
Writing more regularly as before.
Sharing more VM tips.
Now enjoy the read! How to make your SALE worth the run!
1. Cameo-back.
Coach:
Liked: The use of big and small flowers which creates textures that captures attention. The choice of colour that poses a striking tonal contrast to the displayed garment.
Problems: Positioning of SALE wording too low, and can you even read the word above if you're walking in a rush?
Shanghai Tang:
Liked: Honestly, besides that they used green? Erm... Well... maybe the fact they might have requested he mall to add even more greenery to their window with the pot of plant just outside their window? HAHAHAHAHA
Problems: You know how I just mentioned Coach used texturing to their advantage? This is one dizzy mess. And their clothes are hardly visible, and the words... Why?! Their in-store display is probably way better.
Robinsons:
Liked: Good choice of exaggerated white 3D letter blocks behind a display of different species of colorful parrots. And they never fail to add: The sale worth waiting for! I think when you compare to Shanghai Tang's you'll probably feel more excited over this right?
Issues?: Nah. Except it must taken quite some work to get this done. Definitely WORTH it, though.
2. Do not forget your product!
Havaianas:
Liked: Don't know if someone thought of the placing of this sale poster decal prior to display. But great move! It's like having all the 'slipper' fishes headed towards the madness sale
Levi's
Liked: What better way to remind your customers of your key product than to incoporate it into the backdrop of the sale signage using the patchwork which is oh-so-in trend!
3. Matchy-matchy!
Kate Spade
Liked: Sometimes sale doesn't have to be that loud; a monochrome look like that of the colour of the text with interesting typography matching that of the sale outfit in the mannequin in this window, works just about fine.
Liked: With all that instagram hashtags the craze these days, what better way to promote your sale than to have fans do a social media shoutout while having the time of their lives stealing those deals?
4. Just in case you didn't notice...ALL OVER!
Timberland
Liked: These days, men especially just walk along with their wives while browsing through the mall with their neat tech gadgets glued right to their face. Well, Timberland sure knows that, and isn't willing to let an adventurous male shopper of theirs slip by. Thus, the sale signanges all over - from the window to A1 poster on the window in bold red. I thank Timberland on behalf of these guys!
Honestly, I am unsure about this. Very unsure. For one, this might have not been the first time I've seen these signages. Let's see if they are using it again the next time. And secondly, I don't know if it's me or what, but if I visualize the personality of the VM who did this in his/her daily life, somehow it links me to think he/she is either a stalker/pyscho or just overtly seeking attention. The sale signages are EXCESSIVE! On the shirts of mannequins, on pullup posters, decals, videos, in-store signage...EVERYWHERE. Worse still, they are of different messages: some 50%, some 70%, some reads sale, some mention reductions. Too confusing and messy for the consumer.
But it might have worked. So who knows? Not for me definitely.
xoxo,
Yuhan
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