GAP. At first glance, this brand, pretty well known for their pretty pricey basics and jeans almost has zero appeal except perhaps their best-selling jumpers or clothing with the word 'GAP' on it. Doesn't help that it is wayyyyy more expensive here in SG as compared to the States and we now have Uniqlo which provides every bit of quality with every cent paid.
But apparently, GAP has upped their game in their new windows. I love this boxed up concept, it helps brings focus to that particular key product you want the customer to SEE. This seems to be trending now considering that H&M has a similar concept in their window (See below), however GAP goes one notch higher by using their signature blue light + the striking "Colour a Chord" makes it almost impossible to ignore the otherwise pretty dull colour palate of the display.
H&M's window using a magnifying glass-like prop to highlight the key products.
I love this store front! This space looks wide, especially the walkway surrounding the four mannequins on GAP decorated plinths seducing the customer to walk in and take a look at the outfits and also the campaign poster at the back. Also, the two racks on each side have exactly the products dressed on the mannequins, convenient for the male customers to search for what they want.
And for their children's store, it's even brighter and more fun! Being in London, I was well aware that 'back to school' is a common window theme for many stores there but I haven't seen one in SG, that was until I saw this: 'Back to Cool!' Makes going back to school a little less painful, don't you think?
I can feel the EXCITEMENT in the mannequins!
On the other side is more for toddlers, light and small little kids, GAP has chosen to hang the outfits up, as with the floating balloons with a pink heart. Awwww... just like how every kid is their parents' love.
The extra pic! Took this while I was in London, which coincidentally was when the Royal couple, Prince William and his Duchess of Cambridge, Kate gave birth to Prince George. Love the suspending handkerchiefs, (reminds me of graduation) and totally puts one into celebratory mood! And look! Even the colours are purposely chosen to reflect UK's royal colours: Red, white and blue. Shows effort put in to incorporate into the London culture despite being a US retail company.
xoxo,
Yuhan
