More SALE! signs languages broken down.

This was half written way back. I apologise!

Busy with my weddings and a crazy last job, it consumed me totally. But I hope to be back with a  BANG this year! Currently on a new Visual Merchandising job, I must say I am eager and more excited than ever to share more with you guys on the ups and down of VM right here in Singapore as I slowly see more companies putting in more hard work on their display here to win more customers as competitors start to flow in, and sadly some having to close down or shrink due to bad businesses. Please let me know if there are any improvements or suggestions on what you would like to see. A few things for sure:

I would like to feature a wider spread of product categories and brands (especially local ones) whenever possible. 

Writing more regularly as before.

Sharing more VM tips. 

Now enjoy the read! How to make your SALE worth the run!

1.  Cameo-back.
Coach:
Liked: The use of big and small flowers which creates textures that captures attention. The choice of colour that poses a striking tonal contrast to the displayed garment.

Problems: Positioning of SALE wording too low, and can you even read the word above if you're walking in a rush?

Shanghai Tang:

Liked: Honestly, besides that they used green? Erm... Well... maybe the fact they might have requested he mall to add even more greenery to their window with the pot of plant just outside their window? HAHAHAHAHA

Problems: You know how I just mentioned Coach used texturing to their advantage? This is one dizzy mess. And their clothes are hardly visible, and the words... Why?! Their in-store display is probably way better.

Robinsons:

Liked: Good choice of exaggerated white 3D letter blocks behind a display of different species of colorful parrots. And they never fail to add: The sale worth waiting for! I think when you compare to Shanghai Tang's you'll probably feel more excited over this right? 

Issues?: Nah. Except it must taken quite some work to get this done. Definitely WORTH it, though.

2. Do not forget your product!

Havaianas:

Liked: Don't know if someone thought of the placing of this sale poster decal prior to display. But great move! It's like having all the 'slipper' fishes headed towards the madness sale

Levi's

Liked: What better way to remind your customers of your key product than to incoporate it into the backdrop of the sale signage using the patchwork which is oh-so-in trend!

3. Matchy-matchy!  

Kate Spade

Liked: Sometimes sale doesn't have to be that loud; a monochrome look like that of the colour of the text with interesting typography matching that of the sale outfit in the mannequin in this window, works just about fine.

ETAM
Liked: With all that instagram hashtags the craze these days, what better way to promote your sale than to have fans do a social media shoutout while having the time of their lives stealing those deals?

4. Just in case you didn't notice...ALL OVER!
Timberland
Liked: These days, men especially just walk along with their wives while browsing through the mall with their neat tech gadgets glued right to their face. Well, Timberland sure knows that, and isn't willing to let an adventurous male shopper of theirs slip by. Thus, the sale signanges all over - from the window to A1 poster on the window in bold red. I thank Timberland on behalf of these guys!

Desigual
Honestly, I am unsure about this. Very unsure. For one, this might have not been the first time I've seen these signages. Let's see if they are using it again the next time. And secondly, I don't know if it's me or what, but if I visualize the personality of the VM who did this in his/her daily life, somehow it links me to think he/she is either a stalker/pyscho or just overtly seeking attention. The sale signages are EXCESSIVE! On the shirts of mannequins, on pullup posters, decals, videos,  in-store signage...EVERYWHERE. Worse still, they are of different messages: some 50%, some 70%, some reads sale, some mention reductions. Too confusing and messy for the consumer.

But it might have worked. So who knows? Not for me definitely. 

xoxo,
Yuhan

Valentine's Day Windows Part 2

You know, retail didn't really used to place an emphasis on Valentine's day, except for those selling flowers and gift stores. That is to say, I had never seen stores, especially departmental stores do a V-day feature. But look, look, look! This window with pinhole concept not only induces curiosity but by getting the consumer(s) to come closer, it also closes the proximity between couples, forming that one moment of intimacy which should remind couples of that first 'heartbeat' blushing moments! Very glad that Robinsons had decided to collaborate with La Salle on this project because it's very well thought out! Almost impossible to miss out on this display... Hope to see more of these!  

Not so sure if the last pinhole I saw was supposed to be displayed though... Hmmms.

Instore Display: Robinsons at Heeren

Alrights, I just posted on TANGS, a departmental store. And as my regular readers would know, I usually would do windows battle if I were to compare two similar stores. But the reason why I had decided not to, is mainly because I feel that they both have their merits. In fact, they are both bringing in a trend for departmental stores that is really commendable and I hope other stores can also follow in their footsteps. And guess what, I am actually an avid fan of departmental stores!

I'm sure I've seen this brand in Selfridges for their theatrical makeup but I don't recall what the name is? But interesting counter and they even have special makeup sessions with models to showcase new makeup trends!

This mega snow globe with normal sized Christmas trees, surrounded by the dome glass cases as seen in the TANGS store as well. I'm not so sure if it's the best place to display the glass cases, as most people are distracted looking at the globe and 'snowing' lights from above, or taking pictures with the globe, which prevents others from looking at the cases. 

Fragrances. Open shelve displays of alternate heights make the area look more spacious and the display flow or rhythm more interesting. 

The open cashier counter. Heard that this concept is new. Looks really grand. 

The jewelry room with Moet and Chandon Champagne. An excellent match of the fine life! They large champagne glasses immediately caught my attention. And I absolutely loved the table displays in there, some curated, some just displayed by the brand. The room is segregated from the rest of the shoes and bags department, allowing some coziness and intimacy from the crowds out there.

Summertime! windows. Catch it before it ends.

Fall has arrived! For all who are living in temperate countries, this must be a great joy. Nonetheless, every season has its perks, and in Singapore, a tropical country, it's SUMMER all year round! I definitely owe this post on Summer windows, where flowers take center-stage, let's go! 

Saw this the following week after the first post on Seafolly. It just gets better huh? The flower and yellow wording decals, plus the model lying gracefully and relaxed on the beach chair with the latest Seafolly floral bikini, what more can we ask for? WE ARE TOTALLY SPENDING SUMMER LOVING SEAFOLLY!

Their vertical display assortments makes it easy for the customer to spot their favorite design, then go through the column to search for their ideal swimwear according to how much skin they would like to show. Great thinking! 

Okays, for this '20' floral display in Takashimaya at their main entrance in level 1, though it may not contain any product, this huge flashy display informs customers of the departmental store's celebrations and the promotions that comes along with it, and that brings sales for them!

And the 'X' symbol in Robinsons window. It's amazing how our eye responds to simple symbols like this. I like the use of this 'X' border to allow the observer to zoom straight into the area that has pattern with the mannequin in the foreground as focus. The floral print in the background is lovely I would say, and adds colour to the otherwise pretty monochromatic window.  

What are your favorite summertime floral windows?

xoxo,
Yuhan