You know, retail didn't really used to place an emphasis on Valentine's day, except for those selling flowers and gift stores. That is to say, I had never seen stores, especially departmental stores do a V-day feature. But look, look, look! This window with pinhole concept not only induces curiosity but by getting the consumer(s) to come closer, it also closes the proximity between couples, forming that one moment of intimacy which should remind couples of that first 'heartbeat' blushing moments! Very glad that Robinsons had decided to collaborate with La Salle on this project because it's very well thought out! Almost impossible to miss out on this display... Hope to see more of these!
Not so sure if the last pinhole I saw was supposed to be displayed though... Hmmms.
Alrights, I just posted on TANGS, a departmental store. And as my regular readers would know, I usually would do windows battle if I were to compare two similar stores. But the reason why I had decided not to, is mainly because I feel that they both have their merits. In fact, they are both bringing in a trend for departmental stores that is really commendable and I hope other stores can also follow in their footsteps. And guess what, I am actually an avid fan of departmental stores!
I'm sure I've seen this brand in Selfridges for their theatrical makeup but I don't recall what the name is? But interesting counter and they even have special makeup sessions with models to showcase new makeup trends!
This mega snow globe with normal sized Christmas trees, surrounded by the dome glass cases as seen in the TANGS store as well. I'm not so sure if it's the best place to display the glass cases, as most people are distracted looking at the globe and 'snowing' lights from above, or taking pictures with the globe, which prevents others from looking at the cases.
Fragrances. Open shelve displays of alternate heights make the area look more spacious and the display flow or rhythm more interesting.
The open cashier counter. Heard that this concept is new. Looks really grand.
The jewelry room with Moet and Chandon Champagne. An excellent match of the fine life! They large champagne glasses immediately caught my attention. And I absolutely loved the table displays in there, some curated, some just displayed by the brand. The room is segregated from the rest of the shoes and bags department, allowing some coziness and intimacy from the crowds out there.
I was so caught up with the set-up of departmental store last month and with other stuff that took up the most of last month that I totally hadn't had the time to update this blog! Sorry guys!
I owe Tangs a write-up, I certainly do. By the way, for international readers, Tangs and Co. is a local departmental store that carries both International big brands and local designers. It has two outlets, one right in shopping district, Orchard Road, right opposite Ion Orchard, and the other in Vivocity, where you will pass by en route to Sentosa by train.
Ever since they did a renovation on level basement 1 and level 1 for the orchard store, the whole departmental store looks like a totally different place altogether! It's refreshing, intriguing, and makes you want to go all over the place to explore what's around. Take a look at the in-store set-ups and you'll see what I mean...
Fiercely sexy lingerie
These domed glass cases with curated items look elegant and pleasing to the eye.
This is AH-MAZING! The geometric shapes are in sync with the prints themes the store is having for summer.
Tang's in store brand, Martina Pink, with a nice feminine bow made of colored cloth pegs.
Their Christmas in-store designs is even more eye-catching and fabulous! Do go have a look!
So, I LOVE Lily Allen. It becomes clear to me, if I love someone that much, usually I have a very clear recollection of how exactly and what made me fall in love. But that doesn't always happen... (I still love you guys for those I don't recall!) Anyways, my then close friend, Shan, introduced me to her. And the song I fell in love with was "Fuck You" because it was on my mentor, Matt's playlist all the time while we dealt with all the shitty people and nasty uncooperative reactions. Her songs, and lyrics and persona grew into me over the years... and I even had a magazine clipping of her wedding dress designed by Karl Lagerfeld.
Afterwards, she was inactive for a couple of years. My moments were sad, reliving this beautiful voice through listening to her other older songs. She has returned! But for now, most of the songs she sings are collaborations... I want more! Finally, not this one, not this one that she sang for the John Lewis Christmas 2013 ad.
John Lewis retail, a departmental store totally unfamiliar to me until one of my teachers mentioned it during my VM class in Marangoni while I was in London. All I recalled then, was that it was a heritage store and their ad was incredibly touching after I was shown this:
Just when you thought that was touching... How does it get better and better?!
I mean... seriously?!
I have full of admiration for this guy and his direction for the store: how he does this emotional selling so subtly but successful (You realize he always choose the right singers too?) And look at how it then translates into a magnificent window display for their store so customers, young and old, whom have seen the ad can relate and recount that same experience again. And in case you were wondering it's just about being pretty, the video below shows how all these "animals" from the advert are actually made up of different household products that can be found in the store.
Pretty damn amazing and well executed! This marks the start of the departmental stores VM which I will be covering for the rest of the month... partly because I can't wait to showcase what I have been doing the last week for one store! My first project! And that's also how I came to understand how much hard work is put into these mega stores with a zillion brands and products. Ciao!
