Instore Display: Robinsons at Heeren

Alrights, I just posted on TANGS, a departmental store. And as my regular readers would know, I usually would do windows battle if I were to compare two similar stores. But the reason why I had decided not to, is mainly because I feel that they both have their merits. In fact, they are both bringing in a trend for departmental stores that is really commendable and I hope other stores can also follow in their footsteps. And guess what, I am actually an avid fan of departmental stores!

I'm sure I've seen this brand in Selfridges for their theatrical makeup but I don't recall what the name is? But interesting counter and they even have special makeup sessions with models to showcase new makeup trends!

This mega snow globe with normal sized Christmas trees, surrounded by the dome glass cases as seen in the TANGS store as well. I'm not so sure if it's the best place to display the glass cases, as most people are distracted looking at the globe and 'snowing' lights from above, or taking pictures with the globe, which prevents others from looking at the cases. 

Fragrances. Open shelve displays of alternate heights make the area look more spacious and the display flow or rhythm more interesting. 

The open cashier counter. Heard that this concept is new. Looks really grand. 

The jewelry room with Moet and Chandon Champagne. An excellent match of the fine life! They large champagne glasses immediately caught my attention. And I absolutely loved the table displays in there, some curated, some just displayed by the brand. The room is segregated from the rest of the shoes and bags department, allowing some coziness and intimacy from the crowds out there.

Hands mannequin, used for shoes in this case. Never thought of that huh?

This corner is a stopper! This mannequin with arms stretched out seems to be really popular huh? It was used in Tangs as well. I guess it really attracts your attention; like as if someone is blocking you. Also, it can hang many bags! They had a mannequin lying down which I was pretty surprised as a choice, but it was utilized well. Pity I didn't get a shot!

The black organza at the backdrop alludes mystery and sexiness immediately. The segregation from the main level makes the consumer comfortable shopping for lingerie in an intimate area. 

RED CARPET MOMENT! The ladies fashion level is overlay with red carpet, which defines the walking path and has mannequins along the way to showcase the garments of individual brands. Nice one!

And this is just a display of a lobster in the books store area. Pretty surprised to see this corner because no departmental stores have done that as yet. The book selection there is good though, mainly on fashion, interior design and gardening, all related to the products in-store.

I assure you there are definitely a lot more to see than what I've shown here. Like a little open store area that sells bicycles and some associated accessories. A unique store in store display for the bedding and living accessories with the various different fixtures that are open yet enclosed. And many more! Go see it for yourself!

xoxo, 

Yuhan