Instore Display: petit h

I was reading this compilation of some outstanding blogs from the book 'Style Feed' (Such an irony, I know right?) by William Oliver and Susanna Lau (aka Style Bubble or Susie Bubble) when I came across this. Prior to this, through my research days with my French boss, I had learnt the side of thriftiness of French people despite Paris being the oldest known place housing probably the most number of luxury brands and couture houses in the world. And coming from Hermes with their diffusion line or upcycling project, I truly hope it will bring awareness and encourage people to actually start their own upcycling projects!

  

In any case, even you're not too much of an environmentalist (I'm still not sure if I can count myself as one...), take a look at the marvelous VM display they have put up for the store. From the wall consisting of wooden blocks that can be pushed in and out to create rhythm, hang products or provide fresh outlooks each time to the colored leather fringes that encloses each selling space, making it personal, every space has something for a shopper to explore and be amused by.

Even their window displays are made of props from the scrapes in the 'laboratory', as Madame Pascale Mussard calls the petit h atelier, a term that I totally embrace because of the experimental creative freedom in this word. My discovery of this unique store comes as a little late though (petit h has already made its tour to Singapore while I was in London), but I will definitely jot this down a wish list to fulfill when I go Paris again!

xoxo,
Yuhan