I was reading this compilation of some outstanding blogs from the book 'Style Feed' (Such an irony, I know right?) by William Oliver and Susanna Lau (aka Style Bubble or Susie Bubble) when I came across this. Prior to this, through my research days with my French boss, I had learnt the side of thriftiness of French people despite Paris being the oldest known place housing probably the most number of luxury brands and couture houses in the world. And coming from Hermes with their diffusion line or upcycling project, I truly hope it will bring awareness and encourage people to actually start their own upcycling projects!
Even their window displays are made of props from the scrapes in the 'laboratory', as Madame Pascale Mussard calls the petit h atelier, a term that I totally embrace because of the experimental creative freedom in this word. My discovery of this unique store comes as a little late though (petit h has already made its tour to Singapore while I was in London), but I will definitely jot this down a wish list to fulfill when I go Paris again!
xoxo,
Yuhan
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