John Lewis - The Brand that touches us all.

So, I LOVE Lily Allen. It becomes clear to me, if I love someone that much, usually I have a very clear recollection of how exactly and what made me fall in love. But that doesn't always happen... (I still love you guys for those I don't recall!) Anyways, my then close friend, Shan, introduced me to her. And the song I fell in love with was "Fuck You" because it was on my mentor, Matt's playlist all the time while we dealt with all the shitty people and nasty uncooperative reactions. Her songs, and lyrics and persona grew into me over the years... and I even had a magazine clipping of her wedding dress designed by Karl Lagerfeld.

Afterwards, she was inactive for a couple of years. My moments were sad, reliving this beautiful voice through listening to her other older songs. She has returned! But for now, most of the songs she sings are collaborations... I want more! Finally, not this one, not this one that she sang for the John Lewis Christmas 2013 ad.

John Lewis retail, a departmental store totally unfamiliar to me until one of my teachers mentioned it during my VM class in Marangoni while I was in London. All I recalled then, was that it was a heritage store and their ad was incredibly touching after I was shown this:

Just when you thought that was touching... How does it get better and better?!

I mean... seriously?!

I have full of admiration for this guy and his direction for the store: how he does this emotional selling so subtly but successful (You realize he always choose the right singers too?) And look at how it then translates into a magnificent window display for their store so customers, young and old, whom have seen the ad can relate and recount that same experience again. And in case you were wondering it's just about being pretty, the video below shows how all these "animals" from the advert are actually made up of different household products that can be found in the store.

Pretty damn amazing and well executed! This marks the start of the departmental stores VM which I will be covering for the rest of the month... partly because I can't wait to showcase what I have been doing the last week for one store! My first project! And that's also how I came to understand how much hard work is put into these mega stores with a zillion brands and products. Ciao!

xoxo, 

Yuhan