Themed windows: Back to School by John Lewis

Since I was already on the topic of John Lewis, I realised that back in London a couple of months ago, I had actually passed by the store and had a few snapshots of their "Back to School" window displays, which I shall showcase here. In case you're just like me, living in a weird country; where schooling is such a top priority in young children to university young adults, as seen by the amount of money parents are willing to spend on their tuition, but no one sees potential to tap on this "Back to School" theme at all. You can sell a zillion things! See how John Lewis departmental store does it right:

See, when I mentioned that they are a heritage store, what they intended was to inculcate the idea to consumers that this will be THE store not only where your grandparents and your parents shopped, but it will be always there for you and even your future children.

Right from when your little ones come into this world, they're ready for you.

For the girls:

And the boys:

This may not be entirely relevant to the Singapore context where kids wear school uniforms to school. In fact, I guess it's the same for UK kids as well. Nevertheless, the fact that they decided to use this theme, not only makes you think of having to wear new uniforms and get new books, but also remind you to buy new clothing for the children for out-of-school social events such as their birthdays, or just out for the weekend. After all, who doesn't like new stuff?

And I like that they have the posters to clearly indicate the gender so that people don't have to look for clues. There is a whole lot of stuff hanging in there, and I wouldn't believe that a busy parent with a couple of kids on their hands has enough time span to scrutinize what's going on in this window display. The peg walls are good for display a variety of products visibly in this space too, as compared to the plinths. It works especially for outfits, so that it doesn't have to be cluttered with too many mannequins in the window.

I love these three windows below 'cause it's so relevant! Haven't seen a window for college students, perhaps there was, but it was probably just college fashion for the new semester.

 See how this window has attracted a mom and her daughter who might be moving to college soon?

But this is so useful for freshmen who are moving into apartments or hostels as we call it here and want to shop for stuff for their entire living space. The stuff are already nicely grouped into kitchenware and stuff for the bedroom and desk, so they can almost make "wall" selections of stuff instead of going to individual places for different stuff that will probably be mismatched or take up too much time. Who wants what?! College life is all about productivity! Either study-time or party-time! No time to fuss about buying home stuff!

xoxo,
Yuhan