Instore Display: Tangs and Co.

I was so caught up with the set-up of departmental store last month and with other stuff that took up the most of last month that I totally hadn't had the time to update this blog! Sorry guys!

I owe Tangs a write-up, I certainly do. By the way, for international readers, Tangs and Co. is a local departmental store that carries both International big brands and local designers. It has two outlets, one right in shopping district, Orchard Road, right opposite Ion Orchard, and the other in Vivocity, where you will pass by en route to Sentosa by train.

Ever since they did a renovation on level basement 1 and level 1 for the orchard store, the whole departmental store looks like a totally different place altogether! It's refreshing, intriguing, and makes you want to go all over the place to explore what's around. Take a look at the in-store set-ups and you'll see what I mean...

Fiercely sexy lingerie

These domed glass cases with curated items look elegant and pleasing to the eye. 

This is AH-MAZING! The geometric shapes are in sync with the prints themes the store is having for summer.

Tang's in store brand, Martina Pink, with a nice feminine bow made of colored cloth pegs.

Their Christmas in-store designs is even more eye-catching and fabulous! Do go have a look!

xoxo,
Yuhan

Store Analysis: Brooks Brothers ( + Windows Battle 2: vs Ralph Polo Lauren)

While wondering around searching for Jamie's Italian in Vivocity, I couldn't turn away from this exceptionally well-decorated store! After a little search on Google did I realise that Brook's Brothers is a brand that has already been around two centuries, talk about heritage!  

 

The two wide entrances with some really nicely decorated sports-related props and strategically placed mannequins which really is really inviting. The boxes/cases are put to good use for displaying  clothing and even as a seat for the mannequin!

The windows, though small, are anything but boring! An additional façade mimicking a café shade in the prints of their products enhances the whole old English feel. The curtains at the side helps bring focus to the mannequins/outfits, and so do the background that is closed (for the first and third one) with wall hung pictures that blend in the background instead of fighting with the outfits for attention.   

Did you realise even the lampshades in the store are also lined with similar designs to the exterior façade? Love those! 

Now, I have placed the Brook Brother's Windows right to that of Ralph Lauren's. In the actual location, these are really just right on opposites.  The answer is obvious isn't it?

xoxo,
Yuhan