Fall has arrived! For all who are living in temperate countries, this must be a great joy. Nonetheless, every season has its perks, and in Singapore, a tropical country, it's SUMMER all year round! I definitely owe this post on Summer windows, where flowers take center-stage, let's go!
Their vertical display assortments makes it easy for the customer to spot their favorite design, then go through the column to search for their ideal swimwear according to how much skin they would like to show. Great thinking!
Okays, for this '20' floral display in Takashimaya at their main entrance in level 1, though it may not contain any product, this huge flashy display informs customers of the departmental store's celebrations and the promotions that comes along with it, and that brings sales for them!
And the 'X' symbol in Robinsons window. It's amazing how our eye responds to simple symbols like this. I like the use of this 'X' border to allow the observer to zoom straight into the area that has pattern with the mannequin in the foreground as focus. The floral print in the background is lovely I would say, and adds colour to the otherwise pretty monochromatic window.
What are your favorite summertime floral windows?
xoxo,
Yuhan
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