Inspiration: Trick your eye, trick your mind.

Recently, in my free time, I've been reading this book on ADVERTISING:

What I like about this book is that it not only classifies and show examples of common techniques in used for ad campaigns/posters, they unveil the "magic" of perception at the second part explaining why we see/perceive in a the manner we do from different fields (i.e. art, science, medicine). I've not gone into the section of optical illusions as yet (but you can tell I'm excited about it, that's how I knew it's coming on later), but recently I've been thinking about it... it's amazing how it can fascinate everyone from young to old. Remember when I was in London...

I had so much fun playing with these distortion mirrors (I particularly loved this one 'cause it gave me a beehive x The beetles hairdo!) and saw everyone else enjoying themselves moving from one station to another playing the optical illusion games they had in the museum. So take it from these two music videos and input it into your window today:

1. Upside down by Paloma Faith

The title itself reminded me of 'Innsbruck spectacles experiment', where human guinea pigs had to wear these glasses which distort their perception of left and right, top and bottom, which I thought was fairly interesting! And right from the start, you can see how the circle with four quartets with two pink and white each was brought to focus and transformed into an umbrella for Paloma in the next scene. It's quite a joy to watch it, the cheery tunes, the catchy dance moves by Paloma and her dancers totally brings one to the 50s swing dancing mood!

2. Mirrors by Justin Timberlake

This one's a tad long, I know... But it's pretty worth watching it. With mirrors as the title, the entire music video does utilize different mirrors, as you'll see throughout, to bring out the story between the lovers in the video. I particularly like the last 3 mins where Mr Timberlake dishes out his rather sleek dance moves in the mirror maze, every move is reflected from different angles; as if you seen a few different moves at once, and are trying to catch where he's moving to next.

xoxo,
Yuhan