Store analysis: Kids 21, for kids and parents alike.

I went to my boy's ex-colleague house party cum potluck during the weekend. Most are couples married with young children. The kids are okay, but I must admit, even the cutest kids don't make me feel inclined towards them. Maybe that will change, maybe. But at least this store I saw, ignited the kid in me. It's like a really fun playhouse!

In this first window, the top and bottom area is covered with decals like a border, leaving what's left as a focus for the passerby. The decals seem to mimic waves or the curtains of a theater, and lets one feel like this is a little 'show'. The darker colours helps in keeping focus to the open-backed window, whereas the shades of blue and the dots in the decal propel you to look into the main display, where the dots are followed through by the strings of colorful dots in the background. 

In the foreground, the most outstanding prop that one sees would be the mint argyle print T-rex that is slightly off center. Its tiny hands extend to "tap" the mannequin with the dress, which the spotlight is on, and brings attention to the them. The tail is extended to where the other single mannequin is. And because the T-rex prop is translucent and backwards, the mannequins with the products STAND OUT. The cream bars, as we see later, bring a flow into the store, where the interior layout also has a similar colour theme and props. 

Right at the entrance, there is a huge empty space that leads to the central prop, the carousel! Immediately leads one to think of theme parks and... FUN! Though the carousel may be plain, in a bid to evoke sophistication for the high-end parent-shopper, the colored balls brings in some color to bring out the fun aspect for children and brightens up the single-colored store. The vertical bars and colored balls hanging provides a natural flow from the window to the store floor. Besides just being aesthetically appealing, little mannequins with products are placed on the horses to sell the products!

For the other window, I like how the mannequins have interesting poses (i.e. spot the one on the right bending forwards) and expressions (i.e. the one on the left has his mouth opened as if in shock), which actually brings out the realistic and fun aspect of children, like how everyone is bemused by every action of the toddlers and kids during the gathering.

Now that's one store I'd definitely visit when I'm pregnant!

xoxo,
Yuhan