Monday 16 September 2013

The un-intended intention of MIRRORS in-store.

It's been more than once now.

I caught an eye of an item that would have not be seen had I not looked into the mirror, by accident.

By accident, I meant it was just a glance, for a moment. And caught a reflection. And proceeded to find something lovely I hadn't otherwise noticed.

Especially in a small & crammed store, where everything is packed closely, with sidewalks so narrow that the products become too close in-your-face for viewing, this might actually be a good strategy.

The question is what mirrors to put, where and how to best take advantage of this!

If you have sufficient space for an ordinary vertical mirror (for customers to see how they look in it):
Try a mirror with interesting frames or edges that capture attention. A mirror like any of these below instantly becomes the attention of the entire shop. And which woman doesn't like pretty things?

Or why not try this? The slightly angled little mirrors that form the Perspective mirror reflects the entire space from a slightly different angles. The only problem is if the space has too much colours or is too cluttered, it might make it worse.
Perspective Mirror, from CB2 
PerspectiveMirrorF8
 

Similar concept. But this is great 'cause you can DIY! And put promo ads on some of the mirrors!


I love this one! Looks like something might be inside and invites you to look in!


For an accessories store, especially if you have an extra empty wall!


Besides having mirrors, cabinets with a reflective surface works too! I remember just seeing a bookshelf at IKEA with this similar reflective surface.
(Note: Daily wiping is needed to maintain shine.)


So there you go!

These mirrors should be either placed at:
1. In the middle of the two sides of the store OR
2. Cold spots where the customers tend not to go to help increase the traffic.
3. Where walk spaces are narrow (increase the appearance of space and also accidental viewing of items). 

Lemme know if it works for your store! And other uses you guys have for your mirrors!

xoxo,
Yuhan


1 comment:

  1. A reflective pillar! Take a look at:
    http://retaildesignblog.net/2013/09/16/liu-jo-collection-flagship-store-by-christopher-g-ward-padova-italy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RetailDesignBlog+%28Retail+Design+Blog%29

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