Trending windows: Space Exploration

Alrights, I must admit, coming from a Science background, I'm still quite geeky and have an undying curiosity for these stories UNTIL I have to study it. This week, besides the on-going LFW and NYFW that's got us all excited, space exploration is entering its whole new level as Voyager 1 (one of NASA's space probe sent into space since 70s) is entering interstellar space. YES, that's BEYOND our familiar Solar System.

What's better to celebrate this big step for space exploration than to have a window display with this theme?

Even though the Pull and Bear outfits don't exactly echo the uber cool space astronaut outfits associated with this theme, this one-of-its-kind window was already attracting the right attention for the otherwise pretty boring store that sells overpriced casualwear (there are a few good pieces from time-to-tine but besides that I don't really see the style differentiation from its sister store Bershka). Here's why...

1. Your eyes cannot possibly ignore the blue lit circular lighting when you pass by, which possibly represents the Moon here.

2. The rocket props definitely attracts the boys, especially since the main colour in the window is grey, which also make the red female outfits to stand out.

3. The decal informing NEW COLLECTION is clear and will make you stop to think about stepping into the store to find out more.

The only thing I do not understand is why did they dress the male mannequin in the same shade of grey as the background? The mannequin itself is also grey; allowing the entire product + mannequin to blend into the surroundings. Never a display's purpose!

What's your take on this theme?

xoxo,
Yuhan