GSS is here!

For all those who has been to Singapore, one would know that it's the greatest sale season of the year here! Spanning from end May to Mid July, it's the time where almost 90% of the stores here would be on sale. Someone once told me, if you're not going to put on a sale sign now, you will certainly lose out!

NO.

For me, I think, if you don't put out an SALE sign that is attractive enough, you are going to lose out! Yet, for all that being said, despite the KIASU mentality of Singaporeans, I have yet to spot one sign that was head turning. Perhaps the boutiques here always bang on the fact that shopping is our favorite pastime, and besides there isn't much to do in this little city other than the heaps and heaps of new, and old malls at almost 1 in every 3 MRT stations in Singapore. Not only that, brand conscious and fashion-safe Singaporeans aren't likely to divert their loyalties easily, as seen from my observations. The young favor the high street brands like H&M, Topshop, Bershka, and Forever 21. The rest of the mass population goes for value added brands like UNIQLO and whatever is available in the departmental stores. Of course, that is not to say there are fashionistas here, and lack of local designers here with their outstanding work. I can see some evolution, but again, most of the time it is a copied look from some mannequin, some magazine.

UGH. Talk about my hate for high street these days.

Anyways, I digress. Here are some pretty interesting SALE signs I've spotted while in London.
1. Attention grabbing graphics and uh... numbers

Lyle and Scott: Loved that they decorated the window with a red eagle the same colour with the sale sign topped with a smaller yellow one that looks like a butterfly from afar that would definitely capture your attention!

This was one of my favorite windows in this shopping area on Convent Garden! I like how they used the party flags to guide the viewer eyes to the mannequins and clothing. And the colors used are similar to the garments displayed. The best part is, they carried this theme to the opposite window to decorate their sale window! Can you see how this is so brilliantly displayed if your eyes keep following the flow of the flags to trace their end?

Instead of just putting sale, MANGO uses numbers that are easy to read in a flash, and tells you exactly how much reductions is going on. Works great on a high traffic volume area when people are in a rush.

2. They got it all covered!

For Radley, from the colors of the bags to the paint of the facade (i.e. store front), you can almost identify with its subtle-ness and simple elegance. Yet it spares no shopper from informing them of their sale, as you can see both SALE signs on each side of the mini windows. The only thing I would disagree with here is the use of the red bag display as the backdrop of the diamond sign on the left which 'swallows' up the sign.

You don't need perfect eyesight to know that GAP is having a sale here, despite the dizzying facade they have here!



3. Well, you don't always have to use paper...

Here, R&B decided to use curtain like posters on the wooden hangers to create an impression. 

I love this one by Dr Martens! Instead of using white wording on red background, they flipped the color combinations! Then had it pained on wooden planks which looked like those old Hollywood theater showtimes signboards, if you know what I mean?

4. Branding, signatures!

Giving absolute credit to the marketing departments on these two stores! Not only did they use repetition of the 'SALE' wording to ensure that their sale promotion gets stuck in your head, they have incorporated their brand logo (United Nude) and signature color (MUJI) into their signs as well, how innovative!

What other interesting 'SALE' signs have you came across? Lemme know!

xoxo,
Yuhan

P.S. Came across this lovely pinterest page that captures beautiful boutique facades around the world while writing, check it out and don't forget to follow to get more updates! I already did!: http://www.pinterest.com/melissa4444/charming-beautiful-shop-fronts-and-buildings/