This is a STOPPER.
I have yet to see anything like that. (Maybe I haven't seen enough window displays you would say. But for a new independent store, I dare say this is really impressive.) The thin colored wires that are bound zig-zag from back to front immediately captures my attention as my eye follows the direction of the lines. It draws focus to the mannequins surrounded by it.
Then the background transcends you to another perceptive. One that is upside down; one that draws you inwards...
closer...
towards the center: That mannequin with the hand pondering. (The yellow bag she carries is one of the key focal points.)
So what is she pondering?
Ahhhh. The closet! "What to wear?" are probably all the thoughts we can hear aloud. But look at that closet! Great prop going there! One where you tend to zoom in to the clothes hanging (more than the prop) and yet minimal enough such that it doesn't make the observer feel that it is taking up a lot of space (easy to move it around)
Additional note: See the panels that reflect the background are actually adjustable? It not only creates a more visual 3D effect, but is also synonymous with panels in the store and the closet prop display. Now that's what I call visual HARMONY. Of course, without me saying, the colors of the outfit too!
And by the way, this AH-mazing store is called iRoo (pronounced ee-row). Had thought it was Korean, but nope! It's from Taiwan. Love it! Even the name is screaming modernism; iPhone/iPad/iPod fans, you hear me? This is the actual meaning of the brand identity I found from the website:
iROO 「i= l；R= Revolutionary；1OO= 100分」which means 100 marks.
100 marks for best quality, best price, best service, best ambiance.
To see more about them, check them out at:
1. iROO
2. They have two stores in SG. One in Vivocity, Great World City and Marina Bay Sands respectively. What are you guys waiting for?
I've noticed a recent trend in VM pedestals or plinths, as commonly known.
